Amazing article about Dark Patterns– how humans move through their enviroments:
Ikea is highly disorienting and yet there is only one route to follow. […] Before long, you’ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. That’s phenomenal.
Via PrintMag
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