Dark Patterns and Human Movement

Amazing article about Dark Patterns- how humans move through their enviroments:

Ikea is highly disorienting and yet there is only one route to follow. [...] Before long, you’ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. That’s phenomenal.

 

Map showing walking patterns through Ikea

Via PrintMag

 

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