Infinite Comics

Why do we still think of comics as a page-by-page experience? Scott McCloud has an idea called the Infinite Canvas:

The basic premise is that there’s no reason that long-form comics have to be split into pages when moving online.

Daniel Merlin Goodbrey experimented with an infinite comic:Black and white image showing a portion of an infinite comic from e-merl.com

Black and white image showing a portion of an infinite comic from e-merl.com