Forget real or authentic- the real question of content & traffic on the web

This confusion is a feature of a fragmented internet, which can give the impression that two opposing phenomena are happening simultaneously: Popular content is being consumed at an astounding scale, yet popularity and even celebrity feel miniaturized, siloed. We live in a world where it’s easier than ever to be blissfully unaware of things that other people are consuming. It’s also easier than ever to assign outsize importance to information or trends that may feel popular but are actually contained.

Boise needs BikeBoom!

Boise, Idaho has a great bike culture!

I can’t believe the bike culture here in Boise. This place feels like a tiny little LA- with all but 10% of the cars taken away, bike lanes galore and the same thriving bike community. 

Walking through Boise on my first day here, I was amazed at all the cyclists cruising through the city. All sorts of people on all sorts of bikes: college students on cheap mountain bikes, kids on color-matched fixed gear bikes, moms and dads on italian road bikes, expensive mountain bikes!
Midnight Ridazz alive and well in Boise, Idaho!Outside a bar in an area called the “Basque Quarter” (spanish families moved here long ago) I saw a fixed gear bike with a “Midnight Ridazz Boise” spokecard! I’d say any city that has a costumed bike ride through the downtown area at midnight has something to offer. 

I think I’m going to check and see if other people are interested in creating a Boise Bike Calendar like Los Angelenos have at www.bikeboom.com.